We create effective content marketing assets to help you engage your audience. From blog posts to email marketing to copywriting – we’ve got your content needs covered.
We find that many companies’ understanding of content marketing is too small. Most consider blogging to be the entirety of content marketing. Although that is certainly a key asset in a successful content marketing strategy, it is only a small part of a much larger and diverse funnel of content marketing assets. We utilize content marketing in every phase of the customer acquisition journey, from attracting new prospective customers, to driving sales and growing our client’s businesses. Ready to grow?
Partnering with Sproutbox Media will not only ensure your content is of the highest quality, but more importantly, that the right type of content is being delivered to the right person at the appropriate time along the customer journey.
Broadly speaking, we separate content marketing assets into three groups: Top of Funnel, Middle of Funnel, and Bottom of Funnel. Below are a few featured content marketing assets we create for clients. Let’s create killer content.
We strategically integrate all of these types of content assets throughout the entire customer acquisition journey in order to usher cold prospects into loyal customers.
What’s included in content marketing?
Content marketing can be anything from a blog post to an email marketing campaign. Marketing content assets are strategic pieces of marketing with the purpose of moving potential customers through your marketing funnel.
What does “copy” mean?
Copy consists of the words written out on any piece of content. It could be a social media caption, or text on an advertisement, or an entire email campaign or blog post.
How much does it cost?
Depending on the scope of your content marketing project project (content type, timeline, etc), most content marketing projects start around a few hundred dollars and go up from there.
A successful content marketing strategy starts with a rock-solid strategy. We work with our clients to create a content marketing plan of attack that includes discovery, audience research, asset evaluation, and measuring success with key performance indicators (KPIs).
After we help you develop a content marketing plan, we’ll start designing the visual assets and writing the accompanying copy. From blog posts to email marketing campaigns, we will create a library of content marketing assets that will leads users through your customer journey.
Once your content marketing assets and campaigns are up and running, we’ll help you measure the downloads, clicks, and opens. It’s important to understand what’s working and what’s not working so we can make improvements along the way.
Our team will sit down with you for an extensive discovery meeting to understand your business, your goals, and your customer profile.
We will take a deep dive into the content you have, to discover where your potential customers are leaking through your existing marketing funnel.
We will write your blog posts, create killer copy, and build your email marketing campaigns – along with any other content marketing assets.
We’ll send monthly reports and give you detailed feedback on how each piece of content is performing – and where we recommend making improvements.
After enough data is collected, we will fine tune and optimize your strategy for the highest return on investment. Like they say, never stop improving.
“The entire Sproutbox team has done an outstanding job helping Plaid Pantry better focus and improve our brand and social media. I highly recommend any company and especially any Portland company to reach out to them!”
Jon Polonsky, Plaid Pantry
“Love working with Sproutbox! Peter took some amazing product photos for our social media content and is very passionate about helping businesses to grow.”
Jin Caldwell, JinJu Patisserie
“We’ve had a great experience working with Sproutbox. They are very easy to work with and communicate with. We’ve especially loved the social media work they’ve produced for us. Love working with them.”
Nick Nieto, WCP Solutions
We'll email you our Free 5-part Customer Growth Series plus our Free Digital Marketing Roadmap to capture and engage customers (yes, it's totally free).
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Ready to start the conversation? Let’s schedule a phone call, talk about your marketing needs, and see if we’re a good fit.
